How HearthConnect Works

From lead to qualified opportunity in minutes, automatically.

Step 1

Lead Arrives

A homeowner fills out your form from any source—your website, Facebook, HomeAdvisor, Angi, or anywhere else. Instead of sitting in your inbox for hours or days, they're instantly redirected to your HearthConnect experience.

Lead Source Integration:

  • Website contact forms (simple redirect or webhook)
  • Facebook Lead Ads, Google Ads, paid campaigns
  • Lead aggregators (HomeAdvisor, Angi, Thumbtack)
  • Direct email or phone capture
  • Setup in under 10 minutes—no dev team needed
📧
Email
📱
Phone
👍
Facebook
📝
Web Form
HearthConnect
HearthConnect
Step 2

AI Engages Instantly

Our AI immediately starts a natural conversation, acting like your most knowledgeable project manager. It asks the right questions to understand what they want, discovers their budget and timeline, and explores possibilities they might not have considered.

The AI Discovers:

  • Specific project requirements and scope
  • Budget range (confirmed, not just guessed)
  • Realistic timeline and urgency
  • Style preferences and design inspiration
  • Red flags or unrealistic expectations
AI
What's driving this kitchen project?
Kitchen is dated, need more space for cooking
AI
What feels most cramped right now?
Counter space & storage. Fridge blocks flow.
AI
What's your budget range?
$45k-60k, quality but not ultra high-end
AI
When are you hoping to start?
Within 2-3 months ideally
AI is qualifying and guiding the conversation 0%
Information Collected:
Project motivation
Specific requirements
Budget range confirmed
Timeline established
Step 3

Visual Magic Happens

The homeowner uploads photos of their current space. Within seconds, our AI generates up to 5 photorealistic renderings showing different design possibilities. This is where the "wow" moment happens—and where projects naturally expand.

Rendering Features:

  • Photorealistic quality from latest AI models
  • Multiple style and scope options
  • Their actual home, transformed
  • Inspires scope expansion naturally
  • No additional cost to you
After - AI-generated transformation Before - Original space
Before AI Generated
Step 4

Get the Complete Brief

Get complete project briefs instantly. Budget, timeline, scope, renderings—everything you need to close, nothing you don't.

What's In Every Brief:

  • Homeowner info – Contact, location, property details
  • Scope breakdown – Detailed requirements & preferences
  • Confirmed budget – Real numbers, not guesses
  • Timeline & urgency – When they want to start
  • Priority score – A/B/C rating + qualification notes
  • AI renderings – What they fell in love with
A
Kitchen Remodel
Sarah Johnson
High Priority
📍 Location:
Portland, OR
💵 Budget:
$45,000 - $60,000
📅 Timeline:
Ready in 2-3 months
🛠️ Scope:
Full remodel, island, appliances, lighting
Qualification Notes:
  • Budget confirmed & realistic
  • Timeline established
  • Scope clearly defined
  • Excited about renderings
5 renderings generated → View Full Brief
Sample project brief
Integration

Seamless Data Flow

HearthConnect fits into your existing workflow. Qualified leads and complete project briefs flow directly into your CRM, project management system, or wherever you need them.

Integration Options:

  • Webhooks - Real-time data pushed to your systems
  • REST API - Pull data on demand or sync periodically
  • CSV Export - Download leads and briefs as spreadsheets
  • Email Notifications - Instant alerts with brief summaries
  • Dashboard Access - Web portal to review all leads

Need a specific CRM integration? We prioritize based on customer demand. Let us know which tools you use during signup.

HearthConnect
HearthConnect
📊
CRM Systems
Buildertrend, JobNimbus, etc.
🔗
Webhooks
Real-time push
📧
Email
Instant alerts
📄
Export
CSV, API, PDF
Flexible integration options
Result

You Close, Not Qualify

Walk into every meeting knowing exactly what the homeowner wants, what they can afford, and what they've already fallen in love with. Your first conversation is about closing the deal, not gathering basic information.

The Transformation:

  • Stop spending 15-20 hours weekly on qualification calls
  • Walk into meetings with complete project intelligence
  • Close deals faster with pre-qualified, excited homeowners
  • Focus your time on high-value opportunities only
📊
Your Results Dashboard
📈
0
Higher avg
project value
🎯
0x
Conversion
advantage
0h
Saved per
week
0%
Lead
qualification
All from automated qualification

⏰ Every Week You Wait

Without HearthConnect

  • 15-20 hours wasted on qualification calls
  • 7 out of 10 leads go nowhere
  • Competitors respond in minutes while you respond in days
  • $30K projects stay at $30K (no scope expansion)

With HearthConnect

  • Instant response to every lead
  • Only spend time on high-priority opportunities
  • Walk into meetings with complete intelligence
  • $30K → $55K average project growth

The question isn't "Should I use this?"

It's "How much am I losing by not using it?"

Why HearthConnect Beats Alternatives

⚔️ vs. Hiring a VA or Receptionist

❌ Traditional Approach
  • • Costs $2,500-4,000/month for full-time
  • • Can only take basic information
  • • No design visualization capability
  • • Limited to business hours
  • • Requires training and management
Winner
✓ HearthConnect
  • • Starts at $197/month
  • • Sales consultant + designer + analyst
  • • Photorealistic renderings included
  • • 24/7 availability
  • • No training needed, instant setup

📊 vs. Basic Lead Scoring Tools

❌ Lead Scoring Services
  • • Passive scoring based on form data
  • • No interaction with homeowner
  • • No visualization or inspiration
  • • Can't expand project scope
  • • Limited intelligence gathering
Winner
✓ HearthConnect
  • • Active qualification through conversation
  • • Builds relationship before you're involved
  • • Shows possibilities with real renderings
  • • Naturally grows project value
  • • Complete project intelligence

📱 vs. Consumer Design Apps

❌ Consumer Apps
  • • Not connected to contractor workflow
  • • Homeowner uses independently
  • • Generic templates and ideas
  • • No lead qualification happening
  • • Contractor never sees the results
Winner
✓ HearthConnect
  • • Integrated into your lead process
  • • Guided by contractor-focused AI
  • • Specific to their actual home
  • • Qualification happens simultaneously
  • • You get complete brief with visuals

Setup Is Simple

1

Register & Configure (5 min)

Sign up, add your payment method for after the free trial, and answer a few questions about your business and services.

2

Connect Your Lead Sources (5 min)

Add a simple webhook to your existing forms. We'll provide clear instructions for common platforms.

3

Start Getting Qualified Leads

That's it. New leads are automatically processed through HearthConnect. Your first 10 are free.

Ready to Transform Your Lead Process?

See it in action with your first 10 leads free.

No credit card required • 10-minute setup • Cancel anytime